Nike Style Guide

Project type: Graphic Design
Role: Designer
Year: 2021

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Cover featuring the NAX logo and brand photography.


I've worked on a few projects for Nike now and it has to be one of my favorite brands to work with. It's so bold, energetic, youthful, and alive!

This project was to design the style guide for one of their training programs. I was the sole designer on the project. The goal was to make a style guide that was itself a great expression of Nike style.

The style is dramatic and eye-catching. The juxtaposition of stark black and white with shots of bright color is highly engaging and the rich textures bring some complexity to the monochrome elements.



homescreen mockup for new hires
Bold typography makes an impact.

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Color being used sparingly and selectively.

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Full-color photography for an important brand moment.

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A chrome brain. Need I say more?

homescreen mockup for new hires
Rich textures giving a backdrop to one of the world's best logos.

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