Rebrand of Sublime Media

Summary

In 2023, I was given the honor of leading the design effort to rebrand the company I work for, Sublime Media. The company was founded in 2000 and its logo hadn't been given more than a light refresh in 20+ years, and the company had never really had a systematic brand identity. The company did have a strong company culture, and still does. The core challenge of this endeavor was to create a brand identity that connected to the company's history while representing its culture better than ever before.